Saccade is a bespoke clothing brand specializing in women’s dresses that embrace the natural contours of the body with timeless and distinctive designs.

Inspired by the rapid eye movement known as a saccade, the brand’s visual identity incorporates the elegant shapes of Ancient South Arabian script. These letters, considered ancestors of modern Middle Eastern scripts, resonate with today’s audiences, evoking a sense of oriental mystique and enduring appeal.

The logo features the letter “Samekh” from this script, symbolizing both the /s/ sound and the eye itself, complemented by delicate lines reminiscent of eye movements on a traditional women’s dress. This design was crafted to be easily embroidered by hand onto garments.